& Design

Cherise Ratliff


In 2014, under the leadership of Kaspar Companies, Cherise co-founded Espresso with her cousin, Christopher Kaspar, and has loved watching the company grow. Graduating summa cum laude from Texas A&M with a Finance degree, Cherise started her career in real estate but always had a love and interest in the softer skills of business that includes visual and psychological influences and effects.

Although not a career creative herself, she enjoys helping manage creatives and seeing their ideas come to life. Resident editor by default, she enjoys reading and words and has come to enjoy writing in some scenarios. Nicknamed "BossMom" at Espresso, Cherise and her husband, Derrick, love parenting their son, Rhyder, and as a family, they enjoy many adventures including waterskiing, snowskiing, driving things fast, hunting, and sporting events.

Chris Kaspar

Creative Director

Christopher Kaspar hails from the small and mighty town of Shiner, Texas. He proudly wears a Texas A&M ring on his right hand and a wedding band on his left. Chris’s left brain earned a bachelor’s in Marketing at Texas A&M and his right brain earned a master’s in Studio Art at Drury University. As a filmmaker, Chris has directed promotional films for ministries across the nation, including Focus on the Family, Young Life and Chick-fil-A’s WinShape Homes. His metaphorical short film, “Dissonance & Grace”, received awards at multiple festivals, and his work for Chick-fil-A aired on an ESPN Super Bowl broadcast. Chris serves as Creative Director of Espresso, and is also an extremely talented musician, interior designer, filmmaker, studio artist, photographer, board game hobbyist, and dad.

Barbara Vasek

Project Manager

Barbara Vasek brought her PMP certification and Lean Six Sigma Black Belt to Espresso to help infuse structure and process throughout the agency. Barbara graduated magna cum laude with a degree in Computer Science and Mathematics and thoroughly enjoys handling multi-million dollar budgets, proposals and projects — Barbara loves numbers, processes and spreadsheets. Her IT and project management experience in the healthcare, financial services and education industries brought great value to the creative and talented Espresso team.

Barbara is a true Texan grandmother, superbly skilled in hunting, sewing and cooking. She also enjoys researching old Texas dance halls … and then dancing in them!

Who is Espresso?

Espresso is a small-town, big-thinking marketing agency. We’re a lean, mean group of creatives and planners. We break down and reconstruct perceptions. We ask deep questions to uncover simple truths. We build brilliant brands, brick, by brick, by brick.



Here are some examples of the work Espresso has done for their clients. Visit espressotx.com to see more.

Video and Audio Ads

Infographic Design

Branding and Web Design

Promotional Poster

Video Series

Product, Packaging, & Branding