iota Outdoors

Derrick Ratliff


The president of iota, Derrick Ratliff, grew up hunting, fishing and working on a family farm in Boyd, Texas. As part of the farming lifestyle, he learned to build, repair and customize mechanical implements. A BS graduate in wildlife sciences from Texas A&M University with a minor in business, he was a competitive college archer who was ranked No. 13 in the nation. Following graduation, Derrick worked as the R&D Manager for Bowtech Archery and Octane and as the Wholesale Marketing Manager for Ranch Hand Truck Accessories. He was also the producer and host of the Sportsman Channel TV series "Ranch Hand Horizons” prior to founding the custom rifle manufacturing company Horizon Firearms. Derrick is an avid hunter and shooter who brings extensive field experience to iota's vision and business execution.

Austin Ratliff

Director of Operations

Austin Ratliff is the project coordinator for iota and is the company’s jack of all trades. Austin grew up the youngest of three Ratliff brothers on a farm and ranch in Boyd, Texas. Hunting, fishing, working and fixing things were a by-product of the stereotypical Texas upbringing. Austin received a visualization degree from Texas A&M University’s College of Architecture with a focus in 3-D animation and computer graphics. His dedication to detail and visual aesthetics as well as his unique set of computer skills provide great value to product development and marketing at iota. Austin’s dream hunt includes an Arctic Wolf with his totally tricked out Horizon Firearms 6.5 Creedmoor.

Katherine Rice

Director of Sales and Marketing

Katherine Rice holds a business administration degree, with a marketing concentration, from the University of Oregon. As the daughter of a forester, Katherine grew up in the woods of Oregon’s Willamette Valley hunting, fishing and camping with her family. Shortly after graduating from college, Katherine joined the marketing team at Bowtech Archery. After four years at Bowtech, she left to join S4Gear as marketing manager until its acquisition by Field Logic in 2012. Katherine then spent a brief, albeit educational, stretch in the snack food and tech industries before rejoining her absolute favorite industry — the outdoors. The combination of industry knowledge, passion and relationships, paired with the digital and content marketing tactics learned in the tech field, have proven to be a unique and valuable asset for Horizon Firearms and iota Outdoors.

Dan Ziebold

National Sales Manager

Dan Ziebold grew up in the Midwest and began his career working for an Ag/DIY retailer before taking a position with Best Buy traveling the Midwest specializing in management, marketing, pricing and e-commerce. A decade later, Dan joined Meijer Stores in Grand Rapids, Michigan, and served as a buyer focusing on replenishment and category management. In 2013, Dan moved to Texas to join Academy Sports and Outdoors as a buyer in various hunting categories before joining Plano Synergy Holdings as a national account manager in the hunting and fishing industries. His multi-faceted retail experience provides a deep understanding of the challenges in today's competitive environment and enables him to build strategic solutions for our companies. Currently living in the San Antonio area, Dan and his wife enjoy being outdoors with their two dogs. Their son is proudly serving as a member of the U.S. Army and stationed in Colorado Springs.

About iota

iota solves problems. Problems that some might consider small but make significant differences when resolved. We refuse to be an industry me-too, and we will only release a product that proves to provide cutting-edge solutions for hunters or shooters. Our products are invented for the inventors -- outdoorsmen who identify ways to enhance their shooting experience with modern technology and creative thinking.


iota Outdoors solves problems.

We are diligent in detail.
We are passionate for precision.
We are revolutionary with results.