BEDROCK: Marketing Manager

Job Description:

Job description


  • Are you a strategic visionary in designing and creating marketing activities?
  • Does working for a family-centric organization based in a small-town environment appeal to you?
  • Do the values of stewardship, versatility, and family resonate strongly with you?
  • Do you find the improvement of people’s lives through stewardship of God-given resources inspiring?

Then Bedrock is for you!

Primary Function:

Create, recommend, and guide the implementation of brand strategies for Bedrock on a national level and targeted geographic level to meet company’s growth targets.

Position Responsibilities (including but not limited to):

  • Be a visionary and strategist in designing and coordinating marketing activities and items to promote companies’ brands, products, and services nationwide
  • Constantly strive to continue building the size and loyalty of Bedrock’s advocacy groups
  • Direct, inform, and train other departmental employees on marketing aspects of the company
  • Develop and effectively distribute industry related content to dealers, distributors, dealerships, industry professionals, and end consumers nationwide
  • Use all social media channels and online resources to enhance marketing strategies
  • Maintain good relationships and delegate effectively to all outsourced resources
  • Manage media buys, publications, web developers, promotional items, apparel, online contests, sponsorships, trade shows, literature, product database, email newsletters, blogs, new product releases, special projects
  • Identify, develop and support relationships with strategic influencers to promote the brand.
  • Determine ways to measure results of marketing initiatives
  • Participate in special events, sales meetings, promotional activities, and tradeshows
  • Prepare reports of marketing activities and other reports as assigned
  • Assist with annual budget development and management
  • Travel up to 50% required
  • All other duties assigned by management


  • Creativity, problem solving, out of the box thinker, decision making, and analytical skills required
  • Lean background is helpful with the ability to implement lean process and utilize lean tools in the day-to-day marketing activities
  • Strong math and communication skills required
  • Advanced computer, office and graphics software programs, internet, and email skills required
  • Have a solid understanding of all available social media channels available and search engine optimization strategies
  • Must possess current and valid driving record with clear history for the past three years


  • A minimum of a bachelor’s degree in related field or justifiable comparable experience
  • Five years marketing experience
  • Knowledge of the fleet upfitting business is helpful.
  • Knowledge and experience regarding the wholesale and retail environment helpful
  • Financial acumen to measure return on investment and help create and manage the department’s budget

Physical Requirements:

  • Extended periods of sitting and/or walking (33% – 75% of time)
  • Stooping, bending, twisting, leaning (10% – 33% of time)
  • Lifting of 25-50 lbs. occasionally (0% – 15% of time)

Work Environment:

  • On-site: Shiner, TX
  • Typically inside a climate-controlled office and is required to occasionally move from office to manufacturing areas and outdoors to perform duties
  • Occasional exposure to manufacturing environment or service bays where the use and wear of proper protective equipment (PPE) such as safety glasses or side shields on glasses and closed toe shoes are mandatory